This year I was lucky enough that Trekk, the company I work for, sent me An Event Apart, San Francisco. Participating in day one of the presentations thus far I can honestly say that I have a new enlightened understanding of how important specific design features are to the development cycle - that I often in the past took for-granted. Some of these features that I now have a deeper appreciation for are Typography and UX strategies and how they relate to the success of your service.